Over 1.5 billion people are online today. They discuss everything. Customers review products and recommend their favorite ones. Ex-employees criticize their previous employers. Politically active campaign online for their causes. On blogs, in forums, on review sites; on Facebook, Twitter and YouTube. More and more people tell stories, share opinions, talk, review, and share in what we call “social media”. Few industries or sectors are not affected by this development.
Many also talk about you, your organization, your products and services, and your industry. And this is where your brand and your reputation really are built. It is a tough but important realization – and it is true whether we think about conversations at the kitchen table or in digital discussion forums. But social media and digital technology also brings new opportunities: you can now choose to be where people are, to put your ear to the ground, and to take part in the conversations.
At Springtime we help you and your organization to listen, learn and engage in conversations online.
- With our own tools, such as our Social Media Lounge, we help you listen to what is said in blogs and forum, measure the impact, and prioritize to help, for instance, press departments, customer service, brand managers, business developers, competitive intelligence officers, or web managers.
- Social media brings many opportunities: support your own e-trade, outsource your customer service to the web, share knowledge internally and build your organization’s culture, develop services together with your clients, prepare for crisis management, build relationships with opinion leaders, market products, etc. But you cannot do it all at once. We help you prioritize and set goals. What will support your business best – right now? Where will we learn the most for our future development? And how can you best leverage your investment in social media?
- There are no quick checklists for social media. But by daring to try the brave will leave the rest behind. We help you test what engaging in social media can bring to your organization. Answer questions and participate in discussions. Identify and talk to opinion leaders. Share news in the right discussion forums. And build your own platforms for dialog with your friends.
If you have any questions or want to know more about how we could help you with social media, contactFredrik Pallin or Daniel Chow.