”People Influence People” is a book on personal influence, written by Göran Thorstenson, strategy consultant and Springtime co-founder.
Some call it word-of-mouth, buzz or viral marketing. But it is above all about the insight that communication that affect and influences has to be personal and build on confidence between people. And trust cannot be bought – it has to be earned.
The book ”People Influence People” describes how companies can work with personal influence as the basis for successful communication. The book builds on academic research and exemplifies with corporate case studies. How do you go about finding ambassadors among coworkers, clients, owners, members and constituents? And how do you build relationships with these ambassadors, listen to them and give them something to talk to others about? These are some of the questions that the book addresses. The book also contains chapters on personal influence online and about the new market in China.
Emanuel Rosen, one of the world’s leading authorities on personal influence, has written the book’s foreword.
Download and read a chapter here.