China has passed the United States as the largest Internet nation in the world. Consumers in China are increasingly using the Web for information, entertainment and shopping. Just like in the West, there is a transition taking place in China, from centrally-run communication – with companies as senders and controllers of their messages – to a more user-centric media landscape. This means that the companies are “losing control” of their brands and their communication.
At the same time, Chinese consumers differ in many ways from those in the West. This means that foreign companies cannot reuse the same solutions in China that were developed for their home markets. In the book “Catching Up Fast”, we explain which solutions work and which that don’t in the Chinese Web world. This concerns everything from corporate Web sites and online press rooms to blogging and user-generated content.
You can buy the book online via Bokus, Adlibris and Amazon.
Questions about the book?
Contact patrik.lockne@springtime.nu.
Download and read a chapter here.