About us

Springtime is a public relations (PR) and communications firm. We are passionate about the idea that people influence people. Speaking to each other is what makes real changes in attitude and behavior happen. This is why we believe in personal influence as a key to successful communication. And this requires strong relationships with close friends who can be effective ambassadors.

At Springtime you find a friendly meeting place, for inspiration, creativity and professional advice. In addition, we also want to be Sweden’s best place to work for communications professionals.

The origins of Springtime AB date back to the mid-1990s when the consultancies sagt:gjort and Vindrosen merged. In 2000 they formed Springtime, which in 2005 acquired the public affairs firm Norna, and in 2007 the PR agency Hedberg & Co. Now in 2009, Springtime merged with agencies Mahir and Early October, both specialized in social media.

Today, Springtime has nearly 80 coworkers, including 70 active consultants. With us and in our networks are some of Sweden’s most experienced PR and communications professionals. Springtime was named Sweden’s best PR firm in 2002, 2004 and 2006 in Regi’s annual client survey.

Springtime’s principal owners are Birgitta Ed, Göran Thorstenson, Lars Wahlström and Erik Åfors. A number of coworkers are also shareholders in the company. Our CEO is Maria Arnholm.