McKinsey-konsulter skriver på Harvard Business Review Blog om styrkan i word-of-mouth för att bygga varumärken i Kina:
”Physical or virtual, word-of-mouth is an essential brand-building tool for companies in China. Sixty per cent of Chinese consumers say friends and family members (F&F) are a major source of product information, based on which they make purchase decisions.”
Word-of-mouth i Kina: McKinsey-konsulter skriver på Harvard Business Review Blog om styrkan i word-of-m… http://bit.ly/9M8bWn #profsweden
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